The Royal Western India Turf Club (RWITC) has taken a major step towards promoting its races globally. Starting today the racing action on the iconic Mahalaxmi racecourse will be telecast live internationally. After hundreds to international delegates returned pleased with the successful Asian Racing Conference, the live telecast comes as another big boost in promoting western India racing overseas.

The RWITC has entered into a partnership with the Sportsman Media Group for live telecast of the races. All races run at Mumbai and Pune will be telecast live.

Mr Vivek Jain, Chairman, Marketing and Media, was instrumental in sealing the venture said,   “This is a path-breaking agreement giving us a rare opportunity to showcase our racing internationally. That the commencement of the broadcast comes close on the heels of the Asian Racing Conference is but fitting. We hope the interest in and popularity of racing at our Centre grows worldwide with this new and unique partnership, for the first time in India.”

Mr.Thomas Krohne, owner and CEO of the sportsman media group: “We are pleased to have set up the partnership with Royal Western India Turf Club to promote the long history of Indian horse racing in Mumbai. Horse racing is a fascinating sport and we are proud to support RWITC on this milestone of global coverage. Our aim is to generate for the first time in the RWITC’s history a significant exposure out of India and the popularity of Indian horse racing. I want to thank all involved parties who contributed to this complex, challenging, pioneering project. It ‘s a pleasure that RWITC has placed its trust in the sportsman media group as marketing, multimedia and production expert and we are looking forward to this fruitful partnership.”

Mr Zavaray Poonawalla, Chairman of the RWITC, said “It is a landmark, a red letter day for Indian racing. Such international coverage and exposure to our races will certainly increase the credibility of the sport and the RWITC.”

This endeavor is thoroughly laudable and is the first step in placing Indian racing on a global platform. Indiarace recognizes the will and the gigantic efforts behind this new venture and congratulate the RWITC and their telecasting partners Sportsman Media Group while wishing them great success.